HOME CREDIT DARES TO BE DIFFERENT
HOME CREDIT WAS THE ONLY WESTERN-OWNED BANK IN KAZAKHSTAN AT THE TIME OF OUR WORK. WE HELPED ITS LOCAL MARKETING AND PRODUCT TEAMS BRING CONSISTENCY TO PRODUCT AND SERVICE COMMUNICATION, CREATING A DISTINCTIVE BRAND SYSTEM AND A FLEXIBLE NEW VISUAL ASSET—LIQUID RED.
THE PROBLEM
Home Credit Kazakhstan needed to make its creative platform work consistently across product communications. Its tactical campaigns lacked a unifying thread, creating the need for a more distinctive look and a clear, flexible brand system that could work across products, channels and teams.
OUR SOLUTION
We created a comprehensive brand and communication system, including product communication principles, a production manual and a distinctive new brand asset—Liquid Red. The system brought greater consistency and distinctiveness to communication across all products and touchpoints, from ATL and online campaigns to bank branch design. We also worked closely with the local marketing and product teams, providing ongoing strategic and creative guidance to maintain conceptual and visual consistency.
