THE ONE THING SENCOR CAN’T DO
ALL HOME APPLIANCE BRANDS TALKS ABOUT THE AMAZING FEATURES OF THEIR PRODUCTS AND ALL THE GREAT THINGS THEY CAN DO. YES, SENCOR PRODUCTS CAN ALSO EASILY DO THOSE THINGS. BUT, OUR IDEA WENT MUCH FURTHER. WITH OUR TYPICAL HUMOUR AND A DOSE OF HUMILITY, WE ALWAYS FIND THE ONE THING OUR PRODUCT CAN’T DO.
THE PROBLEM
Sencor offers the largest range of household appliances in the Czech Republic. Historically, however, the brand has suffered from a perception of poor quality. This was partly caused by inconsistent communication that focused on technical features and suffered from low production values. There were also no clear communication guidelines or a unified brand manual.
OUR SOLUTION
We came up with a simple, long-term idea: “The One Thing Sencor Can’t Do.” We brought it to life through multiple executions across Sencor’s product range, from TV commercials to online content. We also created comprehensive communication guidelines covering social media, online content and performance banners. After the first year of the campaign, Sencor’s brand awareness increased by five percentage points to 96%, while its quality perception score rose by ten percentage points to 59%.
